Build a
Profitable Podcast
4-Month group mentorship program to help YOU turn your podcast into a meaningful income stream AND SUSTAINABLE BUSINESS
Curious. Do you want to...
- Move past the “I launched… now what?” phase and start growing a real audience?
- Stop guessing about monetization and finally know how podcasts actually make money?
- Feel confident pricing sponsorships, pitching brands, and getting paid?
- Turn inconsistent downloads into loyal listeners who support your work?
- Clarify your niche, positioning, and message so your show truly stands out?
- Follow a proven roadmap instead of piecing together advice from the internet?
- Get expert eyes on your strategy so you can grow faster and with less stress?
Hi! We’re Farnoosh & Mike
We’re journalists, entrepreneurs, neighbors and long-time pals who met in grad school.
Not long ago, we asked a simple question:
What would it look like to create the kind of local journalism our own community truly needed?
So we decided not to wait for permission.
We built it ourselves.
We launched The Montclair Pod to serve our town with reporting that was trusted, relevant, and deeply embedded in the community.
What happened next surprised even us.
In our first year, the show:
- Won a national Signal Award for Best Local News Podcast
- Became profitable within eight months of launch
- Built a loyal, highly engaged local audience
- Created real, measurable impact in our community
Once we saw what was possible, we knew we wanted to do something bigger.
We wanted to teach other podcasters exactly how we built this niche podcast - from audience growth to sponsorship revenue to positioning to impact.
No gatekeeping. No vague theory.
Just the real strategy behind a profitable, purpose-driven show.
Co-founder and co-host Farnoosh Torabi is a seasoned financial journalist, TV host, bestselling author, and the host of the Webby-winning podcast So Money®, now in its 11th year. She is the author of four bestselling books and appears frequently on NBC’s TODAY Show.
Co-founder and co-host Michael Schreiber is the president and co-founder of MediaFeed, and an Emmy and duPont winning journalist and media executive. He’s worked with the New York Times, Frontline, HBO, ABC News and NBC News.
Build a
Profitable Podcast
4-Month group mentorship program to help YOU turn your podcast into a meaningful income stream AND SUSTAINABLE BUSINESS
This program includes...
- A small, high-touch cohort. Work alongside an intimate group podcasters so every session includes personalized feedback, strategy, and support. This is hands-on mentorship - not passive learning.
- Twice-monthly live coaching with Mike & Farnoosh. Eight live sessions across four months focused on the exact moves that grow audiences, attract sponsors, and generate revenue - plus space for Q&A, hot seats, and real-time troubleshooting.
- A step-by-step revenue blueprint. We’ll help you design a monetization plan tailored to your show, audience, and goals, including:
- Advertising and sponsorship strategy
- Paid memberships and premium content
- Live events and partnerships
- Creative revenue streams most podcasters overlook
- Our proven playbook, templates, and decks. You’ll get the same frameworks behind the success of Farnoosh's So Money podcast and The Montclair Pod - including pitch decks, pricing guidance, outreach scripts, and growth planning tools.
Investment
This is not a self-paced course you forget about in a week.
It’s a small-group coaching experience designed to help you turn your podcast into a real revenue-generating platform.
Founding Cohort Tuition
$3,500 one-time payment
or
4 monthly payments of $997
This investment reflects:
- Direct coaching with Farnoosh Torabi & Michael Schreiber
- Eight live (and recorded) strategy sessions across four months
- Personalized feedback on your growth and revenue plan
- Proven frameworks from So Money® and The Montclair Pod
- A level of access and accountability rarely offered in podcast education
- Future cohorts will be priced higher.
- This founding rate is reserved for early members who help shape the program.
Be among the first to apply and be a part of an intimate cohort of makers, entrepreneurs and brand builders.